Domestic biodegradable products for the whole family for daily use.
ASTUVA – the story behind the name and brand identity
The name of the ASTUVA product line comes from the Astuva rock paintings located in Saimaa, which are one of Finland's most famous prehistoric attractions. The rock of the rock painting is said to have been shaped into a form resembling human faces – and it is from this story that the series' name and identity have drawn their inspiration.
The face silhouette visible on the product labels was designed by South Savo artist Eeva-Mari Lahtinen. The silhouette interprets the shape of the rock in a modern and minimalist way, combining the Saimaa-inspired nature, Finnish design, and the recognizable look of the ASTUVA series.
Product Line
The ASTUVA product line includes four 500 ml pump bottles.
|
Product |
Description |
|
Shampoo |
Lightly cleansing and moisturizing shampoo |
|
Conditioner |
Softening and smoothing conditioner |
|
Shower gel |
Fresh and gentle shower gel |
|
Moisturizer |
Light and fast-absorbing moisturizer |
ASTUVA combines a story inspired by Saimaa, biodegradable products, and Scandinavian design.
Pieksäwood
Kanto sauna panel
emendo
Sauna linen 50x150 cm - black
Hukka Design
Cool 33 Hukka Design
Narvi
